by Doug Firebaugh
If you've been in this business for any length of time, I bet you have heard a lot of recruiting trainings, and there are some incredible MLM teachers and Network Marketing trainers out there to help out.
But I think that in order to put all of the techniques and tactics out there being espoused into perspective, (and yes, I am an espousee -- is that a word??? smile, ) it would really make a lot of sense to know what your Ultimate Objective is in Network Marketing. Would you agree?
I sent out over 1000 emails asking a single question:
"What is the Ultimate Objective in MLM Recruiting?" And they went out over a period of 4 months. We got a lot of response, and some was amazingly off base in it's answers.
Here is the breakdown as close as we could get it:
37% said that the Ultimate objective was to get a paycheck.
26% said that it was build a downline.
22% said it was to create financial security.
8% said it was to help people. (Great Answer!)
And the rest fell in differing answers.
Now folks, 63% said that the Ultimate Objective was to either get a paycheck or build a downline. Those are 2 VERY obvious results, but they are fruits of reaching your objective, not the objective itself.
When I was starting, my team got off to a blazing fast start and a blazing fast crash, because we lost sight of our Ultimate Objective in Network Marketing.
I had the honor of working with some folks in Canada, and one person in particular I'll call him Frank, was doing all the right things, but was not getting the results he wanted.
He had lost sight of the Ultimate Objective of MLM recruiting.
And when he finally "Got It," his business exploded.
The same thing happened out in Colorado Springs. I'll call him "Dick". He was struggling for the longest time, but when he saw and "Got It," and focused on the Ultimate objective, his business exploded. Now he earns a 6-figure income. I am so proud of his success. He truly deserves it.
Whenever you do trainings or writings, some folks will "Get It," others take some time and still some others never get it, as that is just the way the ball bounces.
But for those who are ready to "Get It" and explode your business with a little paradigm shift, you have come to the right place.
I have seen businesses literally explode in 90 days once this Ultimate Objective was understood and internalized then duplicated. And your business can, and will too.
So what is the Ultimate Objective of MLM Recruiting?
Not getting a paycheck, or building a downline, but collecting decisions. Plain and simple, and the truth.
You can prospect, approach, present, follow up and follow up some more, but if you do not collect the decision from people, you will be a nice person doing a lot of work in MLM and making NO money.
If you don't FINISH what you started, you will never create a finish worth having.
Collecting Decisions is where you make your money, and doesn't matter if it's a yes or no you make money with every decision.
If they say yes, you make a commission and override on your downline. (Result) But if you get a No:
You still have gotten paid by sharpening your skills with that person, and remember:
Paychecks are temporary -- skills are permanent.
The REAL value in this business is in the permanence. Ask any Networker Millionaire.
If you sharpen your skills to Razor Sharp, you can go anywhere in the world, and make a fortune with this Industry. Now THAT is career security!!!
So I have one question...
How many decisions did YOU collect today?
Your Ultimate Objective in MLM is to collect a LOT of decisions.
As my friend Jeff Roberti (50 Million dollar earner in this industry) says:
"I was no different from anybody else when I started except for one thing: I went out to collect a million dollars worth of No's."
That is called a HUGE CLUE!
Doug Firebaugh (c) 2005/ all rights reserved
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